On October 15th our promotion team, Promohomos, started a new advertising campaign on Google and Facebook. The below blurb is an example of some of the ad wording you’ll see when you use google search words like ‘gay’ and ‘Wellington’.
Our facebook/google ad budget was $600. We pay when people actually click on the ads, not by how many times they are shown. For Google we pay nearly $2 per click. So if you're a WGWG member make sure you don’t click or we could end up paying 1/3 of our total ad budget just so our members can see our own website :-)
Already our Google ads have been seen over 50,000 times and our Facebook ads have been seen over 270,000 times. This has resulted in a record number of visits to our website – there were 570 in October!
Coming Out? Confused?
We’ve been there. (04) 473 7878
Wellington Gay & Lesbian Helpline
www.gaywellington.org
This is the blog of Gay Wellington, officially known as the Wellington Gay Welfare Group (WGWG).
